W Hotels heads for Dubai

W Hotels, the world's fastest growing luxury hotel brand, has announced plans to manage its first Middle East property. The W Dubai Festival City is scheduled to open in Dubai's central business district - within Dubai Festival City - in 2008, with 350 rooms including 100 luxury loft suites. Starwood will manage the property on behalf of the Al Futtaim Group, the developer behind Dubai Festival City. "The committment of such a highly respected and innovative hotel management chain is another major coup for Dubai Festival City," said Al Futtaim Group CEO Omar Al Futtaim. "We are continually trying to raise expectations and this partnership is not only another first for the Middle East but is an indication of our dedictation to this promise." Starwood Hotels & Resorts president EMEA Roeland Vos added: "W Dubai Festival City is a wonderful step in Starwood's long and growing committment to the Middle East region and demonstrates perfectly our company's strategy of building our brands globally by working with world-class development partners in world-class locations."

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