Revamped brand identity for Earls Court & Olympia Group

Earls Court & Olympia Group has now launched its new brand identity, EC&O Venues. The re-brand is part of the group’s brand strategy to accommodate its three existing venues, Olympia, Earls Court and the Brewery, and any future venue acquisitions under one over-arching brand, while retaining the existing brand values and heritage. EC&O Venues chief executive Anthony Lyons said: “We are committed to growing and strengthening our venue portfolio and developing our existing business. The re-brand is part of this strategy and enables us to ensure all the venues sit together under a recognised brand while keeping their individuality and uniqueness. Building on existing brand values and the heritage of the venues while moving the business forward is key to our future strategy.”

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