Jack Morton sets up new office in Beijing

Experiential communications agency Jack Morton has doubled its presence in the Far East with an office in Beijing. The outlet will service UK and international clients’ increasing demand for the region – although it will not act as a DMC for inbound business. According to Jack Morton president for the international market Lois Jacobs, the new office will take some pressure off the agency’s existing Hong Kong office. “From Hong Kong we regularly do work in Singapore, Thailand, Vietnam and the rest of the region,” she said. “So with the booming Chinese economy and the growing numbers of clients who need to be there, Beijing was a logical expansion.” Jacobs stressed that the decision to open the new office was not related to the agency’s ongoing bid to organise the opening ceremony for the 2008 Beijing Olympics. However, she admitted it would put the agency in a better position to help some clients. “The Olympics are a factor in that many of our clients will be holding events in Beijing leading up to and during the Games.”

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