£1.25m funding for Marketing Birmingham

Marketing Birmingham has been awarded £1.25m to look at ways of raising the C&I profile of the city and its surrounding region. Funding group Advantage West Midlands assigned the funding with a view to tapping into the potential of the C&I industry. The £1.25 project will look at ways of attracting more international conferences into Birmingham and the surrounding areas in the West Midlands including Coventry, Telford and Shropshire. Starting on 1 April, the project will be managed by Marketing Birmingham. To get involved, regional counties will have to apply through their DMP. "This funding is recognition that C&I drives the economy of Birmingham and the surrounding region," said Marketing Birmingham commercial director Ian Taylor. "It's the first time that all elements in the region are working together to tap into this."

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