BIC targets planners with new campaign

The Bournemouth International Centre (BIC) has launched a new DVD, brochure and advertising and promotional campaign targetting corporate and agency planners, following its £22m refurbishment. The campaign will focus on marketing its redevelopment to planners, including new break-out areas, the Windsor Hall's extended capacity to 4,200, the 1,250m2 new fourth auditorium Solent Hall, and the extra car parking facilities. Since the BIC's reopening, business is up by 30%, with bookings taken as far ahead as 2014.

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