C&I visitors boost Sydney's coffers

Large numbers of international C&I visitors will boost Sydney’s coffers by £57m this year as the marketing efforts of the Sydney Convention and Visitors Bureau (SCVB) pay dividends. Around 30 major events have been secured by the SCVB, including the World Congress of Occupational Therapists in July and the Fifth World Fujianese Fellowship Conference in June. The wins will bring nearly 30,000 international delegates to venues in the city, including the Sydney Convention and Exhibition Centre (SCEC) in Darling Harbour and the Sydney Hilton. “We are currently the top Australian destination for international C&I visitors, but we want to make sure it stays that way, especially with the Commonwealth Games creating a focus on Melbourne – our number one domestic competitor – later this year,” said SCVB business development executive Jessica Moss-Wellington. “That’s why we’re being so proactive in the global arena at the moment.” The bureau will actively target corporates this year through trade shows, such as EIBTM and Imex.

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