isit Britain releases inbound tourism figures

Britain welcomed almost 30m international visitors in 2005, an increase of 8% on 2004, according to figures released by Visit Britain today. Although the average spend per visitor continued to fall to £466 compared with the high of £502 in 2000, the total revenue generated by overseas visitors grew by 9% from 2004 to a record £14.3bn. The average length of stay remained constant at eight days. The figures also identified growth of 35% in visitor numbers from non-traditional markets such as China, India, Eastern Europe and South East Asia, with the numbers of visitors from India growing by 53% year on year. Tom Wright, VisitBritain chief executive, commented: “This is a strong result and another step forward in achieving our target of raising its value towards £100bn. While many businesses faced a difficult summer, there are clear signs of recovery with a record 12.1 million customers spending over £375m in London’s theatre-land last year – a third of them from overseas. “The inbound tourism industry is a vital component of Britain’s national economy. International consumers spend £14 billion ‘buying’ British tourism – that’s more than they spend buying crude oil, vehicles, or food, beverages and tobacco from us,” added Wright. “Although our marketing activities already produce an overall return of £47 for every £1 invested by Government, hitting our £100bn target by 2010 will be a tough challenge. Government and the commercial sector must continue to make long-term investment if we are to realise fully the potential of the visitor economy.”

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

Case study: Space to Breathe wellness event

Case study: Space to Breathe wellness event

Center Parcs hosted a wellness event for clients including MIA, Experian and the University of Nottingham.

The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

LATEST JOBS