Liverpool Arena appoints head of sales

The Liverpool Arena & Convention Centre (LACC) has appointed Kerrin MacPhie as head of sales. She joins from The Mersey Partnership where she was commercial tourism manager. Her new role sees her responsible for all aspects of sales and marketing for the new convention centre, scheduled to open in 2008, the year of Liverpool’s European Capital of Culture status. Bob Prattey, CEO of the LACC, said: “We are thrilled to have secured such a high flyer for this role. We knew that LACC needed someone with drive, commitment and vision, and Kerrin has these in abundance. She will certainly be a major boost to our senior management team.” Commenting on her appointment she said: “I am thrilled to have the opportunity to come on board such an exciting new development in these early stages. In my former role I have been selling the idea of LACC for several years to prospective buyers, it is great to be able to do it for real. LACC will transform Liverpool in many ways: it will transform the business tourism offering from the city, opening up opportunities for large scale events, it will transform the World heritage site of Liverpool’s famous waterfront and it will transform perceptions of Liverpool in line with the city’s status as Europe’s Capital of Culture in 2008. I am delighted that I will be a driving force behind the fulfillment of LACC’s potential.”

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

48 hours in... Istanbul

48 hours in... Istanbul

From a boat tour on the Bosphorus Strait to rooftop belly dancing, here are our top picks for two days in the Turkish city.

ILEA UK's new board announced

ILEA UK's new board announced

The International Live Events Association says it aims to be an inclusive and inspiring global community during a 'challenging time'.

LIVE UPDATES: Morocco to start reopening borders

LIVE UPDATES: Morocco to start reopening borders

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.