LCC boosts Malaysia’s coffers

The Kuala Lumpur Convention Centre has attracted business worth £48m to Malaysia’s economy in its first six months of operation. Since opening in June 2005, the centre has hosted 225 events in total, attracting 790,000 visitors. Of these 13 were international events that were attended by more than 13,000 delegates. According to KLCC general manager Peter Brokenshire, delegates or “super tourists” are bringing in greater revenues than leisure tourists. “They bring in more revenue as they have three times more spending power and stay longer then leisure tourists,” he said “They also have more money to spend on shopping excursions, fine dining experiences as well as pre and post-tours around the country”. The growing interest in the Asia Pacific region as a conference destination has been marked by major global brands such as Sony Samsung, Electrolux and Microsoft holding international and regional events at the KLCC. Additionally, the centre has more than 400 events up until the end of 2012, including the World Gas Congress in 2012 and the World Route Development Forum in 2008, which will bring together the 275 airlines and 600 airports to network and negotiate new routes.

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