Rotana fuels expansion with management deals

Middle East chain Rotana has signed agreements to manage a further nine hotels, swelling its portfolio to 40 properties by 2008. The move will see Rotana strengthen its existing presence in the United Arab Emirates as well as entering new territories such as Jordan and Bahrain. The first of the new properties to be unveiled is the Burjuman Rotana Suites in Dubai, which is set to open in August this year. The all-suite property will offer a choice of serviced one-bedroom suites , duplex townhouses and a penthouse, along with eight meeting rooms, state-of-the-art gym and pool. This will be followed by openings in Dubai, Abu Dhabi and Fujairah in 2007, while 2008 will see the chain open its first properties in Bahrain and Amman, Jordan. In addition, 2007 will also see the debut of the chain’s budget-business brand Centro by Rotana. The Centro by Rotana, Satwa, Dubai will be the first of 25 planned properties for the brand. Rotana president and CEO Selim El Zyr said the management agreements reinforced the chain’s emphasis on development in a competitive environment. “We are committed to introduce Rotana’s spirit and way of life in every major city within the Middle East and are very proud to have been selected to manage these new properties,” he said. “Negotiations are currently under way for properties in Cairo, Jeddah and in Riyadh.”

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