Small Luxury Hotels ends 2005 on a high

Luxury hotels brand Small Luxury Hotels of the World (SLH) finished 2005 with a 10% increase in reservations revenue over the previous year. A 26% year-on-year increase in online bookings via SLH’s website is seen as a key contributor to the growth in total reservations revenue. With the ease of booking and an increasing confidence among guests to book accommodation on-line, SLH expects this upward trend to continue. “There is no arguing that luxury travel is on the rise,” said SLH joint managing director Paul Kerr. “As illustrated by our consistent growth throughout 2005, there is high demand for the very best accommodation. Not only will we continue to offer the best properties globally, we will strive to make the booking process much easier and more efficient through our online advancements – always delivering to our guests exactly what they want,” he added Overall, arrivals to SLH hotels in Europe were once again strong in 2005 with an increase of over 10% in revenue for travel to both France and Spain. Elevated demand for SLH properties in Paris and the Cote D’Azur in the South of France helped to fuel the growth in France, while the addition of four new member hotels contributed to the reservations growth in Spain. For 2005, the USA remained SLH’s number one source market making up 60% of the total global business, followed by the UK in second place. Reservations for properties in Australia and New Zealand also grew as several new SLH hotels opened in the region, and the popularity of the region continued to grow throughout the year. The increased demand led the New Zealand properties to deliver the highest global average room rate of USD$591 per night compared to the brand-wide global average of USD$315 per night.

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