Marketing Birmingham launches events support service

Marketing Birmingham will launch a new events support package at International Confex next month, aimed at offering planners a more comprehensive service for events held in the city. Levels of support will be tailored to suit the number of delegates attending, with the highest level available for conferences with over 750 delegates. This will include the use of e-campaigns using Marketing Birmingham’s databases, banner advertising and dedicated web pages, visual displays, merchandising and branding – including exhibition stands and corporate gifts – bespoke PR activity, fam visits and spokespeople for speaker opportunities. Marketing Birmingham commercial director Ian Taylor said: “Birmingham is an international meeting place for the MICE industry. The service that the city offers its business visitors has to compete and sell itself. Guaranteeing the delivery of a first class event is not just about creating a conference, it’s about helping organisers tap into the city’s lifestyle from food and drink, music, arts and festivals to its creative industries, sports, shopping and fashion. This package will support the positioning of Birmingham as a world-class city, high on the radar of international and national business visitors.” Later in the year, Marketing Birmingham will also announce its new Conference Ambassador Programme, partnering with key academics to support Birmingham as a conference destination. The city is currently benefiting from recent investments totalling more than £8.5 billion.

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