Eventia attracts first agency signatories

Euro RSCG Skybridge, THA and Indeprod are just some of the event agencies to have signed up to Eventia, the association formed by a fusion between the ITMA and the CEA. Skybridge, which withdrew its ITMA membership in 2004, has rejoined in the hope Eventia will bring greater benefits to the company. "We like the refreshing approach it has adopted and we’ve been assured that it will be more proactive with its members," said Skybridge Events managing director Tina Morris. TRO is considering joining on the back of Eventia’s claim that it will target business-to-consumer, as well as business-to-business events. "That would be a better fit with our own business model," said TRO chief executive Rob Allen. "Although Eventia will go through a period of transition, we would want to see quite rapid changes and we would want to be active members."

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