First Protocol given Farnborough remit

United Technologies Corporation (UTC) has appointed event management agency First Protocol to head up its client meetings and entertainment programme at this year’s Farnborough International Air Show. In a deal worth around £500,000, First Protocol will operate a concierge service, as well as provide catering and conference room management for the aviation giant during the week-long show, which runs from 17-23 July. The agency’s involvement will begin with a reception for 600 UTC clients in a central London venue. “UTC turns over about 200 meetings a day at the show, so this is a huge win,” said First Protocol account director Siobhan Fitzpatrick. “We’ll also be arranging spur-of-the-moment evening entertainment for clients as well as meetings during the day,” she added. Fitzpatrick said that the win showed UTC had confidence in First Protocol’s procurement practices. “We’ve worked on similar events for UTC and this shows that it is happy with the value for money we provide,” she said. First Protocol works with corporates including Mastercard, JP Morgan Chase and Merrill Lynch.

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