Visit Scotland BTU sets sights on London

Michéle Ashby is the new Business Tourism Unit business development manager for Visit Scotland. She will be based in London full time. The move comes as a result of Scotland’s growing appeal to the business sector; over 100 flights a day now land in the country from London's airports, and business tourism is worth over £1 billion to the Scottish economy. Head of the Business Tourism Unit Caroline Packman said: “Scotland's profile within the business tourism industry has grown substantially over the past few years. We firmly recognise the importance of the London market, and Michéle's appointment demonstrates our commitment to carry on attracting business from the South East. We continue to put Scotland firmly on the map as one of the leading destinations in the world for conferences, events and incentive travel.” Speaking about her appointment Ashby added: “With our major cities all just over an hour by air from London, and a first class infrastructure that gets visitors to their destinations quickly and easily, Scotland is an accessible option for capital-based businesses.” Ashby has worked within the London market for a number of years, initially for Leith's at London Zoo before moving to the Millennium Hotel London Mayfair as the meetings and events sales manager. Her appointment follows the recent announcement of Katie Proven as association manager and Manuela Calchini-Smith as meetings and incentives manager. Both are based in Visit Scotland's head office in Edinburgh.

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