HBAA sets professional standards via new Code of Conduct

The Hotel Booking Agents Association officially launched its new Code of Conduct on Tuesday 6 December. Set to be the industry benchmark for working practices between hoteliers, venues and intermediaries, the new Code clearly defines the legal, commercial and contractual obligations between all parties. In particular, the new Code outlines which party is financially liable, and clarifies, no matter how many agents are initially appointed by a client, that it is the agent who actually confirms the booking that receives commission. Committee member and BSI group managing director Charles Cockell said: “Up until now ours has been a largely unregulated industry and this Code is a step in the right direction. It’s a move towards achieving a recognised accreditation in the industry.” Rand chairman Peter Rand, who sat on the Code of Conduct development committee said: “Too many agents act on an ad hoc basis and it’s a weak way of running a business. Corporates were calling for more clarity and transparency in contracts and we believe this goes a long way to achieving that.” HBAA members consist of independent companies that specialise in making hotel accommodation and conference or function reservations as their core business. The organisation accounts for over £500m per annum of conference, accommodation and special event revenue and is the largest association of its type in Europe.

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