New sales manager for Gulf Air

Gulf Air has appointed Richard Croft as sales manager offline Europe. Croft, who joins from Qatar Airways, is responsible for the management and development of commercial activity throughout the European countries that Gulf Air does not currently fly to. “Gulf Air is going through a very exciting phase, and I am looking forward to the challenges the role will offer," he said. "I welcome the opportunity to boost Gulf Air’s profile in Europe and make an even bigger impression with passengers and competitors alike over the coming years." The announcement of Croft’s appointment follows a successful year for the airline, which has introduced key business initiatives, including state-of-the-art Sky Beds, to boost passenger numbers and enhance customer service. The investment is already showing dividends, with a profit of £2.3m recorded for 2004, its best financial performance since 1997. Further recent expansion by Gulf Air includes the launch of Dublin’s first ever scheduled services to the Middle East and a return to services from Johannesburg. The non-stop flights will allow direct travel to the Kingdom of Bahrain and onward connections to more than 40 cities in the Middle East, Africa, the Far East and Australia.

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