Melbourne launches new planner’s guide

Professional conference organisers, meeting planners and event organisers now have the most up-to-date Melbourne venue, service and accommodation information at their fingertips, with the new Melbourne Planner’s Guide from Melbourne Convention and Visitor Bureau (MCVB). The 176-page guide has a fresh, new look reflecting the essence of Melbourne, containing the latest information on conference and exhibition venues, accommodation, service providers, suppliers and pre- and post-touring for Melbourne and Regional Victoria. “The guide is a valuable resource for anyone planning events and meetings in Melbourne. Now in its 32nd year of production, the guide is a flagship publication for the business events industry,” said MCVB CEO Garry Kingshott. Business events worth $192 million have been secured for Melbourne following a strong performance by the MCVB during the 2004/05 financial year. “The value of the business events we have won for Victoria is up by 25% on the previous financial year. And even more significant is the increase in economic impact of the international events we have secured, which is up by 55% on last year,” added Kingshott. Major events won during the year include The World Psychiatric Association International Congress and the World Congress of Neuroscience, both for 2007; the 30th International Congress of Internal Medicine in 2010 and the International Botanical Congress in 2011. These four events have a combined economic impact of more than $77 million. According to Kingshott the MCVB has heightened its focus on the competitive international meetings and convention market since the Victoria Government announced it would construct a new 5,000-seat convention centre by the end of 2008. “The new convention centre will give Melbourne the capacity to hold larger, international events. At MCVB our core objective is to win the largest and most valuable events for Melbourne and Victoria,” added Kingshott. Melbourne Planner’s Guide is also available online.

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