ITMA members vote in favour of Eventia

New trade association Eventia has got the go-ahead to replace the existing ITMA and CEA from 1 January 2006. At today’s EGM, ITMA members voted unanimously for the merger, name change and new constitution and fee structure. CEA members had already voted in favour of the move. “Eventia has great significance for the industry,” said chairman Nigel Cooper. “It will have the ability to lobby as well as set parameters and guidelines.” He added that the merger would also bring commercial benefits. “Agencies can come to us for advice that would otherwise cost a lot of money,” Cooper added. “If, for example, an agency invests in legal advice about corporate governance, it costs them £25,000. If 50 agencies buy that advice individually it costs 50 times £25,000. But Eventia can buy it on their behalf.”

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