Rezidor SAS launches new lifestyle hotel brand

Rezidor SAS Hospitality has announced that, following an agreement with the Italian fashion house Missoni, it will develop and operate a lifestyle hotel brand of the same name: Hotel Missoni. The deal will now see Rezidor SAS conclude on negotiations for sites for the new brand in the UK, mainland Europe, Russia, Asia Minor and the Middle East. The first three Hotel Missonis are expected to be open in 2007, with a further 30 expected to be open or under development by the year 2010. Speaking at the completion of the agreement, Kurt Ritter, President and CEO of Rezidor SAS, said: "We have been believers in this market segment for a long time now and this deal gives us the perfect brand to take our share of this fast growing, increasingly important, market sector. I'm particularly delighted because the deal with Missoni has grown into much more than just a deal. It's a relationship, a natural partnership, and that's the only way that a brand like this can truly develop. It's a very unique brand, with a great heritage and a very identifiable look. I'm sure when we launch in 2007, Hotel Missoni is going to create quite an impact on the market." Vittorio Missoni, Director of Missoni S.p.A., added his comments: "We are very protective of the Missoni business that my family have built, and we want to ensure that we never sacrifice the values of that business at the expense of quick, short term growth. We're sure that we have the right partners in Rezidor SAS and that they understand and will respect these values. We believe that hotels are a natural extension for our core brand." The design of the hotels will be developed through a tri-party team that will see Rezidor SAS and Missoni collaborate with Studio Thun, the Milan based architectural and design practice. The hotels will be reflective of contemporary Italian life. The development strategy for the brand will concentrate on both city centre locations as well as resort destinations. Target destinations include London, Edinburgh, Copenhagen, Paris, Amsterdam, Frankfurt, Milan, Barcelona, St. Petersburg, Istanbul and Dubai.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Top agencies speak out amid warnings the coronavirus response came ‘too late’

Top agencies speak out amid warnings the coronavirus response came ‘too late’

With reports that another key congress may be cancelled, agencies explain how they have been taking stock.

Delta commits $1 billion to become first carbon-neutral airline

Delta commits $1 billion to become first carbon-neutral airline

The airline makes 10-year commitment to mitigate all emissions from March 2020.

Smyle forecasts 50% turnover growth in 2020

Smyle forecasts 50% turnover growth in 2020

Agency features on the Sunday Times International Track 200 and predicts big things for the year ahead.

Deadline extended for A-List 2020

Deadline extended for A-List 2020

We’ve extended the deadline for entering this year’s awards celebrating 35 incredible event professionals under 35.

In pictures: The Mayfair Townhouse to open September 2020

In pictures: The Mayfair Townhouse to open September 2020

Iconic Luxury Hotels' new London property will have 172 rooms, a bar, a private gym and event spaces.

Incentive review: An action-packed countryside weekend at Gleneagles

Incentive review: An action-packed countryside weekend at Gleneagles

A luxury Scottish escape with whiskey tastings and outdoor activities including clay-pigeon shooting and archery.

DRPG acquires London agency Firehouse

DRPG acquires London agency Firehouse

Global agency’s acquisition of communications specialists Firehouse continues its recent growth.

C&IT redesigns magazine and website

C&IT redesigns magazine and website

Same great content but now with even more essential insight for event planners, says editor Calum Di Lieto.

‘At 11am we had nothing - by 7pm guests were walking into an awards ceremony’

‘At 11am we had nothing - by 7pm guests were walking into an awards ceremony’

Dan Broadberry discusses being on the 2019 A-List and how a ‘catastrophic’ storm may have helped him get there.

Exclusive: GPJ comments on Mobile World Congress coronavirus cancellation

Exclusive: GPJ comments on Mobile World Congress coronavirus cancellation

MWC in Barcelona will not go ahead, as one senior agency planner says brands took action after consulting chief medical officers.

LATEST JOBS