Qatar Airways launches new in-flight concept

Qatar Airways has launched a new style of service across its premium cabins, with a revamped look for cabin interiors, signature menus, presentation style and service ethos. The airline has introduced a fine dining experience for passengers travelling in its premium cabins on the London Heathrow–Doha route, with plans to gradually roll out the concept across all its long-haul routes over the next few months. The concept focuses on providing passengers with greater personal attention. Trolley service in first and business class has been replaced by à la carte plates, individually prepared and served by cabin crew. Glass plates, individual glass bread bowls and chinaware also all feature. First class passengers are served with individual tea sets and have the additional touch of a personal caviar service, luxury full-size bed pillows, soft white linen mattresses and Australian wool blankets. New look amenity kits have also been introduced throughout. Business class passengers will be handed kits featuring Aigner products, while those in first class will receive Bulgari products. Unveiling the new-look service at World Travel Market in London, Qatar Airways CEO Akbar Al Baker said that despite the airline’s rapid growth, it remained committed to the highest levels of service, comfort and excellence. “In today’s age of travel, customers are becoming more experienced and demanding, looking for more choice and the highest levels of service,” he said. “It’s all about expressing sophistication and lifestyle. We want our passengers to enjoy the creature comforts of flying with us and we believe we have taken our service standards to new heights.” The new in-flight service will be rolled out onto Qatar Airways’ London Gatwick flights next month, followed by Manchester in January and other routes progressively during 2006. A revamp of economy class interiors and in-flight service is also planned for 2006.

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