Imex predicts association meeting growth

Improved cost control and enhanced marketing capabilities will boost the number of meetings held by associations. In the second annual Imex survey, 69% of international association executives questioned said they expected the number of meetings to increase in 2006, as opposed to 62% in the previous year. Marketing and operations director Carina Bloom said this was driven by the need to keep costs down by attracting more delegates to events. "Associations are increasingly competing for delegates’ time," she said. Meanwhile, Imex has launched a Green Exhibitor Award. Exhibitors are being encouraged to adopt practices such as low-energy lighting and carbon offset programmes to redress the impact of their air travel.

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