Medical events face new code of practice

Pharmaceutical event organisers may have to adhere to increasingly stringent guidelines as of January following a review of the Association of British Pharmaceutical Industry’s (ABPI) code of practice. It is mooted that new regulations will dictate the style of hospitality and the star rating of venues that pharmaceutical corporations can use to host events for medical professionals. "The code strives to give clearer definition to ensure professional relationships are conducted in a responsible fashion," said ABPI spokesman Richard Ley. World Event Management (WEM) operations director Andrew Winterburn said: "The industry has always been very ethical and agencies have had to ensure events sit comfortably within the ABPI code. "Agencies working in this field are now going to have to be even more vigilant and work closer with their clients," he added.

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