remium Travel show grows for 2006

Following the success of the inaugural Premium Travel show at the Royal Albert Hall in London, the dates for 2006 have been announced as Thursday 27th and Friday 28th April. Several new initiatives are being put in place, including an increase in hosted buyer places, two-way business appointments selected by both exhibitors and buyers, and an agreement that tourist boards will be allowed to participate, providing they focus on products at the luxury end of the sector. With more than 50% of exhibitors already re-booked, next year is set to expand to cope with demand. Statistics from the first event showed that over 27% of buyers had travel budgets of over £lm per annum and 40% travel budgets exceeding £500,000 pa. Using the Royal Albert Hall, participants reserve the Grand Tier boxes and booths on the Arena floor. For next year the Loggia Boxes on the ground floor will be released as well, to cope with demand. There will also be two more private reception rooms available to complement the Royal Retiring Room, Prince of Wales Room and Henry Cole Room. "We are delighted with the response to our first event – exhibitors and buyers have shown that the world of luxury travel is no longer a niche, it’s growing exponentially," says Nick Perry, Chairman of Ultratravel. International research shows consumers are longing for luxury experiences whether it’s for pleasure or business. Exhibitors contracted to date include Leading Hotels of the World; Ritz-Carlton: InterContinental; Luxury Collection by Starwood; Jumeirah; Beachcomber Hotels; Silversea Cruises and Crystal Cruises. For a full list please refer to www.premiumtravel2006.com. "The venue has certainly given Premium Travel the edge – private rooms to handle one-to-one meetings with hosted buyers allow privacy, but also elegance, enabling our participants to dress the area in a way that is in keeping with their own environments for their products," says Nick Perry, Chairman of Ultratravel, which organises the show in partnership with Haymarket Exhibitions Ltd. Buyers from the first event have provided considerable feedback and almost all of those hosted by Premium Travel 2005 have requested that they are invited for next year. "It was really great and helped progress several of our plans. It’s saved days of work and was well worth the visit," said Ron Sweeney, Managing Director of International Travel and Conferences. For 2006, Premium Travel will expand the number of hosted buyer places to include buyers from China, Russia, India, Middle East and Europe as well as the UK and the US. They will be from many sectors of the luxury travel industry, buyers for high-end consumers and top businesses, independent agents to conglomerates and of course the increasingly important luxury meetings market.

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