New event service for Scotland

A new service targeting the corporate events market has been launched In Scotland, aimed at attracting new business tourism from across the UK and retaining existing clients. Industry partners including Match Point, Sound & Vision, Travel Scotworld, Field & Lawn and Maximillion are behind the new web-driven collaborative marketing venture, which will be called ScotEvents.com. Chairman of ScotEvents.com, John Strachan, said that while the events industry in Scotland is buoyant, a joint initiative is needed so individual providers can make a bigger impact, particularly on the lucrative south-east events market. "The majority of Scotland's event companies are fiercely competitive, fighting for their small slice of the industry cake," he said. "By collaborating on a number of levels, our members will increase their revenue opportunities considerably whilst attracting major business events which would otherwise have been lost to competing destinations. ScotEvents also aims to improve the quality of service within the event supplies sector in Scotland." "There will be massive benefits for companies arranging events through ScotEvents.com," he continued. "It will save time in research and save money by buying direct. There’s also the assurance of top quality providers, plus a full range of event services are available through one point of contact. ScotEvents.com will provide customers with a full range of integrated event services. No other similar organisation, association or service exists in Scotland. There are already 25 members of ScotEvents.com, covering the spectrum of the events industry, including Macdonald Hotels, Rock Steady, Prestige Scotland, Profile Plus PR, Seedhouse Flowers and Fisher Productions. The VisitScotland Challenge Fund is providing £8000, in addition to the £12,000 earmarked by ScotEvents.com for promoting and attracting more business events to Scotland.

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