Preferred Hotel Group expands in Asia Pacific

Preferred Hotel Group, the multi-brand organisation including Preferred Hotels & Resorts, Summit Hotels & Resorts and Boutique, has added four hotels in the Asia Pacific region. The properties, which bring Preferred's regional total to 17, are Azur in Queenstown, New Zealand and The Imperial Palace in Seoul, Korea; and from 1 January 2006 The Shilla in Seoul, Korea and The Fullerton in Singapore. The expansion demonstrates the group's commitment to growth in the region, said area managing director Ananya Narayan. The addition of Azur is particularly significant as it also marks the group's first hotel in New Zealand and the region's first Boutique property. The Boutique brand was established earlier this year for properties with a more distinct and unique design.

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