Confex drops charge for seminar sessions

Seminars at International Confex will be free. In a turnaround from its previous shows, where delegates were charged £50 for a half-day conference session, seminar attendees will now have access to a programme of free one-hour sessions. This is just one of the initiatives to be introduced following a series of visitor and exhibitor focus groups over the summer. Other changes for 2006 include a VIP lounge where exhibitors can entertain customers, and a ‘passport’ of incentives and prizes offered by exhibitors, to encourage visitors to circulate. Among other demands, exhibitors specifically wanted more corporate buyers to attend the show. “We are currently marketing to CMPi’s database of 8,000 corporate names and still validating some 40,000 other names that include corporate marketing directors,” said event director Duncan Reid.

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