Taylor launches South Africa consultancy

Rick Taylor, former head of the South Africa Convention Bureau, has set up a business tourism consultancy and representation house for the C&I industry. The Business Tourism Company is based in South Africa and will focus on promoting clients, such as local convention venues and DMCs, to the international market. Taylor explained: “My immediate aim is to position the company as a player on the global stage. If clients want to attract UK or European markets, I will help them to co-ordinate this. Being based in South Africa gives the company a real cost-advantage as the rand compares very favourably to the pound and the yen at the moment.” The company will act as a consultancy to businesses that want to aggressively target the C&I market. Current clients include Namibia Tourism and Legacy Hotels. Training will also form a major part of Taylor’s business. “There is a huge capacity for this sort of business in South Africa as we are still such a new destination,” he said. “Learning is the currency of the future, particularly in Africa and Asia.”

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