T-Mobile runs the debut UK incentive group to Namibia

Namibia Tourism has reported its first incentive group from the UK. T-Mobile is taking a group of 35 top achieving employees for a five-day trip to the west African country this month. The event is organised by event management company Yellow Fish and follows T-Mobile’s decision to choose Namibia above Morocco and Arizona in the US. "Namibia is a new and exciting destination that, to my knowledge, has never been done before," said T-Mobile events and incentives sourcing executive Kate Sandford. "The dramatic landscapes also fitted our theme for the event, which is based around photography." Another contributing factor was that, as of July this year, Air Namibia started to operate direct flights three times a week from London to the capital Windhoek. "Up until now, the country has always been a hard sell to the UK groups market, but the direct overnight flights have really kick-started awareness and offered clients a brand new destination," said Namibia Tourism sales and marketing manager Debbie Walker. With the strapline ‘A land of contrasts’ Walker stressed that Namibia has much to offer groups. "The experiences range from the oldest desert and the highest sand dunes in the world to the Etosha Game Reserve and the Fish River Canyon – second only to the Grand Canyon in scale," said Walker. A UK lighting company has also carried out a site inspection in Namibia and Walker hopes to see further group bookings before the end of the year. Next February, the tourist office will host its first educational trip for the C&I market, inviting around six agencies. It also hopes to secure a dedicated MICE budget with which to actively promote Namibia’s incentive potential.

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