Creativity the key to rewarding meetings

Companies are looking for more creative approaches to conferences in a bid to increase delegates’ productivity, according to research by conference planner Eventwise. In a July survey of 100 UK in-house planners from blue chip financial, media and pharmaceutical companies, 50% said they would consider an activity day at the end of a conference to attract delegates, 42% would consider a games room for letting off steam during scheduled breaks and 42% would offer smoothies, juice or fizzy drinks as a break from the norm. Eventwise managing director Penny Ellis said the survey shows that companies are moving away from ‘boring’ meetings in boardrooms or hotels and realising that attracting and keeping delegates’ attention gives a greater return on investment. "Companies now know that to make a conference stick in delegates’ minds it has to be memorable," said Ellis. "They are investing huge time and effort into motivating staff and creating brand awareness, and that is stretching to employee conferences. "Companies are spending around 20% more on making staff feel involved at these events and seeing a much stronger return afterwards," she added. Survey findings: -69% said they use icebreakers, facilitators and activities to "get the energy flowing" -77% use equipment, such as OHP, stage or heavy branding, during presentations to keep delegates’ attention -58% said they would use motivational speakers

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