Hungary profits from UK C&I visitor growth

Business tourism to Hungary is up by 15%, boosted by visits from the UK by blue-chip companies such as IBM, Diageo, Johnson & Johnson and Glaxosmithkline. Research from the Hungarian National Tourist Office shows that in the first six months of this year, the number of meetings and conferences to Hungary from around the world rose from 120 to 137, compared with the same period in 2004. Tourist office director Balazs Szucs said that 25% of C&I visitors come from the UK, making it Hungary’s most lucrative market. The rise coincides with a 50% increase in UK visitor figures to Hungary from January to June this year, to 192,000 from 128,000 over the same period last year. "UK companies are prepared to pay for the good quality we offer, unlike other countries – including Spain, Scandinavia and Germany – who are used to a more moderate offering and want to argue costs down to the last penny," said Szucs. "We have really been pushing C&I this year, as it is the bread and butter of our four and five-star hotels. We’ve got better air access and over the past year our luxury hotel capacity has increased dramatically."

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