Hungary profits from UK C&I visitor growth

Business tourism to Hungary is up by 15%, boosted by visits from the UK by blue-chip companies such as IBM, Diageo, Johnson & Johnson and Glaxosmithkline. Research from the Hungarian National Tourist Office shows that in the first six months of this year, the number of meetings and conferences to Hungary from around the world rose from 120 to 137, compared with the same period in 2004. Tourist office director Balazs Szucs said that 25% of C&I visitors come from the UK, making it Hungary’s most lucrative market. The rise coincides with a 50% increase in UK visitor figures to Hungary from January to June this year, to 192,000 from 128,000 over the same period last year. "UK companies are prepared to pay for the good quality we offer, unlike other countries – including Spain, Scandinavia and Germany – who are used to a more moderate offering and want to argue costs down to the last penny," said Szucs. "We have really been pushing C&I this year, as it is the bread and butter of our four and five-star hotels. We’ve got better air access and over the past year our luxury hotel capacity has increased dramatically."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: DHL's employee of the year event in San Francisco

Case study: DHL's employee of the year event in San Francisco

Part five of our State of the Industry: Corporate Report is an in-depth look at DHL's big three-day event for its staff.

5 hotels for inspiring incentives in Italy

5 hotels for inspiring incentives in Italy

Our pick of elegant Italian getaways for exciting activities, captivating cuisine and stunning scenery.

UK businesses spending 22% more on incentive travel

UK businesses spending 22% more on incentive travel

Research also finds increased investment in employee experiences worldwide, in response to concerns for wellbeing.

How to use live events to revitalise a brand

How to use live events to revitalise a brand

Any product can be given a new lease of life with the right kind of event, says UKSV's Neil Coombes.

Popular and emerging destinations for corporate events

Popular and emerging destinations for corporate events

Part four of the State of the Industry: Corporate Report asks which cities are favoured by event planners.

In pictures: C&IT US Forum 2019

In pictures: C&IT US Forum 2019

Event planners from North America came to Chewton Glen for two days of meetings, content sessions and activities.

Case study: Avon's Circle of Excellence 2019

Case study: Avon's Circle of Excellence 2019

Venues and Events International organised a 'once in a lifetime' trip to Monaco and the Champagne region of France.

New client account manager for Brands at Work

New client account manager for Brands at Work

With seven years of events experience, the agency's most recent hire will develop new client relationships.

The top challenges for corporate event planners

The top challenges for corporate event planners

Part three of the State of the Industry: Corporate Report finds the biggest hurdles include measuring the ROI of events.

Dear C&IT: Venues must be more reasonable

Dear C&IT: Venues must be more reasonable

Charging significantly more for special dietary requests is bad practice, argues Inntel's Douglas O'Neill.

LATEST JOBS