Imex survey finds renewed levels of optimism for 2006

Over three-quarters of European C&I agencies and buyers are optimistic about next year’s business prospects, according to recent Imex research. Results of the latest Imex Quarterly Barometer of Business Tourism Confidence for April-June 2005 show that 76% of the 200 buyers and agencies surveyed expect business to grow next year, with 18% expecting to see ‘significant’ growth. The survey also shows that 55% of agents and buyers expect budgets to rise in 2006. The figures show that optimism is creeping back into the sector, said Imex marketing and operations director Carina Bloom. "In last summer’s survey, only 50% of respondents predicted budget growth and in the first quarter of this year only 60% of buyers were positive about next year’s prospects, so there is some increase in optimism this year," she said. "And we are hearing comments from around the world to indicate that business is becoming more buoyant and pent-up demand is beginning to be unleashed." However, the survey, which questioned more than 200 buyers from 12 European countries, including the UK, Germany and Portugal, also highlighted the challenges faced by the sector – including the need for greater creativity, tighter costings and clients shopping around at the expense of loyalty to agencies. Bloom added that developing stronger personal relationships, keener pricing and more added value services may help to generate loyalty. -Imex has been voted winner of new award Best Visitor Experience, Trade Show at this year’s Association of Exhibition Organisers (AEO) Awards. AEO chairman Trevor Foley said that the show won because of its commitment to ensuring the experience was valuable to visitors and exhibitors alike. Next year’s Imex will take place from 30 May to 1 June.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Helicopters over Hawai'i - the best venues, hotels and activities

Helicopters over Hawai'i - the best venues, hotels and activities

A six-day account of aerial adventures across Kaua'i, O'ahu and Hawai'i in A Diary of a Delegate.

TRO appoints two experiential specialists

TRO appoints two experiential specialists

Agency welcomes Sulmaan Ahmad as head of strategy and Simon Patel as creative director.

'Push the boundaries - if someone says something can't be done, I'll find a solution'

'Push the boundaries - if someone says something can't be done, I'll find a solution'

A-List 2019: Matt Culverhouse, chief executive of TEN6 Creative.

In pictures: IMEX 2019

In pictures: IMEX 2019

The annual industry gathering took place from 21-23 May at Messe Frankfurt in Germany.

TEN6 Creative brings in new client services director

TEN6 Creative brings in new client services director

Oliver Morgan joins agency after 10 years with Gold Key Media and will be 'instrumental' to continued growth.

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

A-List 2019: Kylie Davies, account director & general manager, emc3.

Behind the glitz at award ceremonies

Behind the glitz at award ceremonies

UKSV's Neil Coombes takes us through the planning and setup process for the AA Hospitality Awards

First New York location for etc.venues

First New York location for etc.venues

Venue specialist also adds Chancery Lane location to its London portfolio, with both to open later this year.

Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

LATEST JOBS