Industry reaction to the Olympic win

"The prospect of working in the events industry is now significantly more attractive. Winning the bid will encourage more young people to enter the sector and to work on some of the most exciting projects imaginable." Grania Sweeting, managing director, Grapevine HR "As soon as the Beijing Games finish, the world’s attention will turn to London. Having organised the opening and closing ceremonies at Athens and the Commonwealth Games in Melbourne, we will be eager to get involved in the London Games. For the whole industry the opportunities are enormous." Jeremy Garbett, managing director, Jack Morton Worldwide "The spotlight will also focus attention on the Thames, which is greatly under-used. I foresee more services on the river offering not only more corporate hospitality events in the run-up to the Games, but also transport during the Games to the closest point to the Olympic Village." David Steele, sales and marketing director, City Cruises "The Games will have a greater impact on incoming UK tourism than on the C&I sector. Those agencies with solely UK-based clients will continue to operate events overseas, but those like us who have global clients predict more business being placed in the UK. About 20% of our business is in the UK, but I predict that will grow as a consequence of the win." Paul Evans, marketing director Lynton Cooper "It is not a given that a host city is able to achieve its full potential benefit. Atlanta was a classic example of an Olympic city that did nothing proactive to promote itself as a meetings destination. Others, such as Barcelona and Sydney, launched strategies and improved their infrastructure, and both gained long-term increases in business." Martin Sirk, chief executive, ICCA "We were supporting both the Paris and London bids. London’s win is the best for us because the routes from Germany, Holland and across France and Belgium feed into our Paris and Brussels hubs, so more people from more places can come to London – even for the day." Paul Charles, director of communications, Eurostar "I was so pleased for the British. London needed it as much as Paris, and Paris had put together a very impressive bid." Rachel Sobel, head of C&I department, Maison de la France "The Games are perfect for motivational purposes. The long lead-in lends itself to longer campaigns with intermediary events taking place before the finale in London." Chris McQue director Capital World Travel "During the event it is vital that hotels manage their prices maturely. If they get too greedy and inflate rates they’ll end up with egg on their faces. A pledge by hotels not to do this was part of the bid and it’s important it’s stamped on if it occurs." Dev Anand, chair, Hotel Booking Agents Assoc

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