Confex tackles decline

International Confex is doubling the size of its sales team by appointing a sales director and managers for each of its four floor sectors. The move follows the appointment of event director Duncan Reid, who has been with CMPi, the owner of the show, for more than nine years. "Following this huge investment in Confex and by making a concerted effort to get closer to the industry, I predict an increase in the number of visitors at next year’s show," said Reid. In an attempt to reverse the fall in visitor numbers seen at the 2005 event – a decline of 4% to 11,319 – Reid has built on the database of prospective attendees by tapping in to CMPi’s database, which includes visitors to more than 50 shows and readers of around 50 publications. "By accessing the full power of CMPi we are reflecting the growth of the events market," said Reid. "Confex has been around for 21 years and there is room for improvement, but we are still the biggest MICE exhibition in Europe and five times the size of the other London meetings show."

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