New director for International Confex

CMPi, owners of International Confex, has appointed Duncan Reid as the event director of the show. CMPi group director Ben Greenish said: “We have chosen an event organiser rather than someone with industry knowledge because you can learn about an industry fairly quickly. “The cross-industry experience that Duncan can bring will also be really valuable.” Reid takes over from Jessica Blue, who left in April, and has worked as an event planner at CMPi since 1996, during which time he has worked on Confex several times under Blue’s directorship. The appointment of Reid comes as part of a new phase of development for Confex, said Greenish. “We are starting a strategic re-think of Confex, looking at the next four or five years,” he said. Part of the new strategy is to invest in research. “No one has looked at how the needs of the industry have changed over the years,” he said. “We need to know the size of the industry. If we get 12,000 visitors is that 10% or 100% of the industry? Are exhibitors getting what they want? What are the dynamics? “It is much harder nowadays for visitors to find time to get out of the office, so to move forward we need to really understand what they need at the show.” The research, which will begin this summer, will be run by an independent company and will cost ‘six figures’. Greenish stressed, however, that the move is nothing to do with a widely reported ‘decline’ in visitor numbers. “If you look at all show figures we are still number one,” he said. “Our figures are ABC audited so we can trust them absolutely. The research shows that we are investing in our product and in the industry and we are confident of remaining the market leader.”

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