Russia prepares for inaugural MICE show

Russia is preparing to host its most comprehensive MICE event to date later this year. MICE Moscow will take place in the city’s Penta Renaissance Hotel on 20 September and is designed primarily, but not exclusively, for Russian meetings professionals and corporate buyers. The event will tie in with Otdykh-Leisure, one of Russia’s largest travel fairs, which begins the following day. It will combine an international conference programme, with speakers from bodies such as ICCA, MPI and Site, and a sales-orientated workshop. "This has come about directly from a huge rise in demand over recent years," explained show organiser MSI executive director Kristof Szymoniuk. "The MICE industry is really booming." Britain, Germany and Dubai will be among those represented trying to attract Russian business.

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