BACD lays out its five-year plan

Education, quality standards, marketing, research, and representation have been highlighted by the British Association of Conference Destinations in its five-year plan. The association is keen to address the lack of data in the industry. "There are still many gaps that need to be addressed," said BACD chief executive Tony Rogers. "We will look to influence the four national tourist boards, now full BACD members, on how they spend their budgets. The subsequent data will then give us more power to represent the industry," he said. The organisation also plans to analyse the qualifications and courses. "Our aim is to bring some coherence and control, not just in the UK but at a European level as well," Rogers said.

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