Agency appointed to win London business

Visit London has appointed venue-finder Conference Care as exclusive partner to deal with smaller conference enquiries in a one-year deal. The move came as enquiries for conferences of fewer than 100 delegates more than doubled in the past six months to 800. "Small conferences represent 4% of our revenue and we have more expertise dealing with larger enquiries," said Visit London commercial director David Hornby."In the past, we directed smaller enquiries to our website and inevitably lost bookings, so we decided to appoint a specialist." Although Conference Care can only book member venues, the agreement has angered other Visit London members that offer venue finding. "Visit London is meant to pass us enquiries for corporate events, but this agreement takes business," said Beyond Certainty managing director Haralambos Stavrou. Hornby denied the claim. "People making enquiries want a quick service," he said. "They do not want 50 calls from our agency members." Conference Care was invited to tender with five other agencies, after being shortlisted via a mystery-shopper process.

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