THA leads in Belgian market after merger

THA Europe, the European arm of Leicester-based THA Group, has merged with Brussels motivation agency Nikitra to create THA-Nikitra, the largest independent C&I agency in Belgium. THA Europe general manager Tina Joris becomes general manager of the new body, while Nikitra general manager Pascale Godijns is director of business development. "We took the opportunity to merge because of our strong synergies," said Joris. "We have the same ethics regarding client and staff management, and a similar turnover. Both companies were looking for expansion so there will not be any redundancies. "We have reduced business risk by diversifying our marketplace; we are experienced in the automotive sector and Nikitra in the medical and pharmaceutical industries." The merger will offer blue-chip companies the opportunity to work with a bigger incentive company. Current clients include Daimler Chrysler and medical product manufacturer Stryker. "Having a strong overseas arm makes the process easier for UK clients looking for an event in Belgium," added THA business support director Phil Whetter.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Sledge aquires SWM Partners

Sledge aquires SWM Partners

Pharmaceutical specialist with a turnover of £10m has been bought out by the live events agency.

Is demand for thrill-seeking incentives on the rise?

Is demand for thrill-seeking incentives on the rise?

We asked event planners whether demand for adventurous incentives has increased, in the State of the Industry report.

AIME increases numbers despite coronavirus

AIME increases numbers despite coronavirus

The conference saw a rise in registrations amid reduced levels of international travel.

Top incentive trends for 2020

Top incentive trends for 2020

We asked event planners what trends they have noticed in incentive travel for this year as part of the State of the Industry report.

Air New Zealand unveils lie-flat beds for economy passengers

Air New Zealand unveils lie-flat beds for economy passengers

The airline says the new design is a “game-changer” for economy-class customers on long-haul flights.

Hong Kong offers free venue hire amid coronavirus fears

Hong Kong offers free venue hire amid coronavirus fears

A government subsidy aims to reinvigorate the conferences and events industry after event cancellations.

Can video save events amid Coronavirus cancellations?

Can video save events amid Coronavirus cancellations?

Event industry must stop thinking 'if you’re not physically in the room, you’re a no-show’ says video platform CCO.

Top doctor reveals 12 ways to make events more accessible

Top doctor reveals 12 ways to make events more accessible

Doctor Helen Grote describes how to make events more inclusive for disabled delegates.

Emerging incentive destinations for 2020

Emerging incentive destinations for 2020

State of the Industry: Incentives report offers insight into the destinations event planners are booking compared to last year.

Bomb victim's mother fights to make venues safer

Bomb victim's mother fights to make venues safer

Home Office is consulting on 'Martyn's Law' to protect fans at concerts and large-scale events.

LATEST JOBS