Skybridge expands board in CEO shuffle

John Hackney, former chairman of the Interpublic Group of Companies – a network of global advertising, marketing and communication companies – has been appointed chief executive of marketing agency Euro RSCG Skybridge. Previous incumbent, Randle Stonier, has become chairman. "Clients are now looking for a more integrated solution," said Stonier, "so we’ve been looking to understand what other sectors, such as advertising and branding, want to achieve. John’s background in integrated marketing will help us do that, while my move to chairman will free me up to be more client-facing, which is where my strengths lie." Hackney added: "I’ll be looking at our services and delivery from a client perspective, to make sure we’re in tune with their needs. I’ll also be looking at new areas of provision, particularly in the growth area of employee marketing."

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