Hyatt focuses on Europe in a bid to develop its profile

Hyatt Hotels & Resorts is looking to raise awareness of its separate brands among C&I buyers within the UK and Europe. The announcement follows a month-long European sales blitz by 12 sales and marketing directors of Grand Hyatt hotels across Asia, the Middle East and Australia. "Europe, and particularly the UK, has huge potential that we should be tapping into," said Hyatt regional director of sales UK and Ireland David Sparrow. "The objective of the blitz was to reinforce the brand message, and many more opportunities are now opening up. As a result, we will be revisiting our marketing strategy over the coming months to maximise these."

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