India set to capitalise on increase in flights

India has earmarked the UK C&I market as a source for future growth with the announcement of 21 new flights from Heathrow to the country in 2005. Virgin will fly to Delhi and Mumbai, sharing the last route with British Midland, while British Airways plans to launch flights to Chennai and Bangalore. Gillian Moulden, director of Moulden Marketing and UK sales and marketing representative for DMC Incent Tours, said: "These new routes will hugely assist in opening up the C&I market and will allow direct access to the main cities of Delhi and Mumbai, while also opening up the south with the route to Bangalore." Fam trips have been organised by the India Tourist Office. In April and September 2005 buyers will explore Delhi, Agra and Jaipur and a dedicated C&I marketing campaign is currently being developed. Assistant director Ashok Sharma confirmed: "This year is going to be a big one for India. We want to increase UK interest and position India as a major C&I destination." The new flights are complemented by growth in the accommodation sector, fuelled by Taj Hotels, India’s largest hotel group.

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