SLE to handle Sesame’s 2005 programme

Financial services group Sesame has appointed events company SLE to manage its 2005 programme of events. The Midlands-based firm will work with Sesame’s in-house team to implement a programme of 220 regional roadshows, starting in February. SLE will select and book venues, provide logistics, technical delivery and assist with creative messaging. The events provide a communication platform for Sesame to target its network of 7,000 independent financial advisers. Various events are being booked at four-star hotels across the UK and SLE’s team will aim to deliver three or four events a week, said director Andy Paterson. "Each event will have up to 100 delegates providing a mixture of corporate plenary and specific product breakout sessions," he added. Sesame chose SLE from a ten agency pitch. Sesame events manager Sally Jeanes said: "We were particularly impressed with the commitment that was demonstrated by the SLE management team, with whom we are now very pleased to be working."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

Case study: Space to Breathe wellness event

Case study: Space to Breathe wellness event

Center Parcs hosted a wellness event for clients including MIA, Experian and the University of Nottingham.

The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

LATEST JOBS