SLE to handle Sesame’s 2005 programme

Financial services group Sesame has appointed events company SLE to manage its 2005 programme of events. The Midlands-based firm will work with Sesame’s in-house team to implement a programme of 220 regional roadshows, starting in February. SLE will select and book venues, provide logistics, technical delivery and assist with creative messaging. The events provide a communication platform for Sesame to target its network of 7,000 independent financial advisers. Various events are being booked at four-star hotels across the UK and SLE’s team will aim to deliver three or four events a week, said director Andy Paterson. "Each event will have up to 100 delegates providing a mixture of corporate plenary and specific product breakout sessions," he added. Sesame chose SLE from a ten agency pitch. Sesame events manager Sally Jeanes said: "We were particularly impressed with the commitment that was demonstrated by the SLE management team, with whom we are now very pleased to be working."

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