CVBs update data on event expenditure around the UK

The UK’s national convention bureaus are pooling their resources to get a better understanding of the economic contribution of conferences to individual destinations. Research being co-ordinated by Visit Scotland will seek to provide destinations with updated information on delegate expenditure that reflects different types of events, location in the UK and where delegates have come from. Scott Robertson, marketing manager UK at Visit Scotland, said: "The research will replace existing BTA Visit Britain multiplier figures that the industry uses for conferences. Each conference is very different, yet the current research does not reflect this. For example, a conference in Scotland would not cost the same as one in London." Visit Britain, the Welsh Tourist Board and the Northern Ireland Tourist Board have contributed to the cost of undertaking the research, which reflects a growing recognition of the value of business tourism. The new research would provide convention bodies with a sharper tool for planning their future activities, said Robertson. It is being undertaken by a specialist research company, and results are expected to be available later this year. Executive director of the BACD Tony Rogers said the research was crucial: "The current figures we use are based on research from 1997/98, and although they have been adapted for inflation a couple of times, we need to make sure that the baseline figures are more accurate and definitions more appropriate." Robertson said that Visit Scotland hoped to follow up the activity with further research examining the wider impact of business tourism. "We estimate that business tourism is responsible for about a quarter of all tourism in Scotland," he said, "but it is very difficult to get a handle on what its contribution is away from the conference hall."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
World Petroleum Congress set for Calgary in 2023

World Petroleum Congress set for Calgary in 2023

The World Petroleum Council of Canada and Meetings Conventions Calgary (MCC) announces Calgary as host city for its 24th Congress.

'Giving young talent a chance to be hands-on with an event is so important'

'Giving young talent a chance to be hands-on with an event is so important'

A-List 2019: Sammi Wratten, event manager at TAG.

Red Bull Racing launches MK-7 event space

Red Bull Racing launches MK-7 event space

New venue in Milton Keynes has a central auditorium, boardroom and mezzanine area, with capacity for 450 people.

Case study: Think Tank at TEDxSydney 2019

Case study: Think Tank at TEDxSydney 2019

INVNT designed and produced the main event as well as designing its own Think Tank space.

2 days left for entries to C&IT Awards

2 days left for entries to C&IT Awards

The deadline to enter the C&IT Awards is 11.59pm on Thursday 27 June, so get your submissions in!

'You can only plan 95% of an event, there's 5% you can never predict'

'You can only plan 95% of an event, there's 5% you can never predict'

A-List 2019: Abigail White, event manager, OrangeDoor.

Conference and meeting spend in UK increases by £1.9 billion

Conference and meeting spend in UK increases by £1.9 billion

Research commissioned by Visit Britain finds MICE sector in good health, with the number of meetings at venues also rising.

4 pitching tips agencies need to know

4 pitching tips agencies need to know

The pitch can be your one chance to prove your credentials so certain elements are essential, says creative director of Timebased.

'If agencies paid more attention to training they would have a higher retention rate'

'If agencies paid more attention to training they would have a higher retention rate'

A-List 2019: Sam Ward, lead projects & event manager, Brandfuel.

In pictures: The first ever C&IT Summit

In pictures: The first ever C&IT Summit

London's Congress Centre hosted an industry gathering featuring panel debates, networking and virtual reality.

LATEST JOBS