Maritz concentrates on its meetings work

Maritz has sold its interests in corporate travel to concentrate on meetings and incentives business. The global move has been accompanied by a restructure of the UK operation, with Maritz adopting a sector-based marketing strategy. Director of marketing, strategy and planning Colin Smith said the move would see Maritz building up sector champions for key industries, including automotive, pharmaceuticals, transport, retail and financial services. "We have to be more specific about the value we can offer clients in these sectors. In some areas, such as automotive, we have the expertise, whereas in others, like financial services, we will develop it," he said. The St Louis-based company sold its US corporate travel business TQ3 Travel Solutions to Carlson Wagonlit Travel for an undisclosed sum last month. In Europe, where TQ3 operated as a joint venture, Maritz sold its share to its partner TUI. Smith said that the disposal of TQ3 would not disadvantage Maritz, which will focus on travel services for group incentive travel and corporate meetings.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Helicopters over Hawai'i - the best venues, hotels and activities

Helicopters over Hawai'i - the best venues, hotels and activities

A six-day account of aerial adventures across Kaua'i, O'ahu and Hawai'i in A Diary of a Delegate.

TRO appoints two experiential specialists

TRO appoints two experiential specialists

Agency welcomes Sulmaan Ahmad as head of strategy and Simon Patel as creative director.

'Push the boundaries - if someone says something can't be done, I'll find a solution'

'Push the boundaries - if someone says something can't be done, I'll find a solution'

A-List 2019: Matt Culverhouse, chief executive of TEN6 Creative.

In pictures: IMEX 2019

In pictures: IMEX 2019

The annual industry gathering took place from 21-23 May at Messe Frankfurt in Germany.

TEN6 Creative brings in new client services director

TEN6 Creative brings in new client services director

Oliver Morgan joins agency after 10 years with Gold Key Media and will be 'instrumental' to continued growth.

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

A-List 2019: Kylie Davies, account director & general manager, emc3.

Behind the glitz at award ceremonies

Behind the glitz at award ceremonies

UKSV's Neil Coombes takes us through the planning and setup process for the AA Hospitality Awards

First New York location for etc.venues

First New York location for etc.venues

Venue specialist also adds Chancery Lane location to its London portfolio, with both to open later this year.

Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

LATEST JOBS