Maritz concentrates on its meetings work

Maritz has sold its interests in corporate travel to concentrate on meetings and incentives business. The global move has been accompanied by a restructure of the UK operation, with Maritz adopting a sector-based marketing strategy. Director of marketing, strategy and planning Colin Smith said the move would see Maritz building up sector champions for key industries, including automotive, pharmaceuticals, transport, retail and financial services. "We have to be more specific about the value we can offer clients in these sectors. In some areas, such as automotive, we have the expertise, whereas in others, like financial services, we will develop it," he said. The St Louis-based company sold its US corporate travel business TQ3 Travel Solutions to Carlson Wagonlit Travel for an undisclosed sum last month. In Europe, where TQ3 operated as a joint venture, Maritz sold its share to its partner TUI. Smith said that the disposal of TQ3 would not disadvantage Maritz, which will focus on travel services for group incentive travel and corporate meetings.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why satellite events get noticed and save 'serious' money

Why satellite events get noticed and save 'serious' money

The popularity of small-scale live events will only grow in the coming years says an agency director at OrangeDoor.

Most events 'not insured' against coronavirus

Most events 'not insured' against coronavirus

What event planners need to know about insurance cover if their event is cancelled or postponed over the coronavirus outbreak.

Sledge aquires SWM Partners

Sledge aquires SWM Partners

Pharmaceutical specialist with a turnover of £10m has been bought out by the live events agency.

Is demand for thrill-seeking incentives on the rise?

Is demand for thrill-seeking incentives on the rise?

We asked event planners whether demand for adventurous incentives has increased, in the State of the Industry report.

AIME increases numbers despite coronavirus

AIME increases numbers despite coronavirus

The conference saw a rise in registrations amid reduced levels of international travel.

Top incentive trends for 2020

Top incentive trends for 2020

We asked event planners what trends they have noticed in incentive travel for this year as part of the State of the Industry report.

Air New Zealand unveils lie-flat beds for economy passengers

Air New Zealand unveils lie-flat beds for economy passengers

The airline says the new design is a “game-changer” for economy-class customers on long-haul flights.

Hong Kong offers free venue hire amid coronavirus fears

Hong Kong offers free venue hire amid coronavirus fears

A government subsidy aims to reinvigorate the conferences and events industry after event cancellations.

Can video save events amid Coronavirus cancellations?

Can video save events amid Coronavirus cancellations?

Event industry must stop thinking 'if you’re not physically in the room, you’re a no-show’ says video platform CCO.

Top doctor reveals 12 ways to make events more accessible

Top doctor reveals 12 ways to make events more accessible

Doctor Helen Grote describes how to make events more inclusive for disabled delegates.

LATEST JOBS