Hotel alliance hopes to offer more choice

A new partnership of four hotel groups aims to offer more choice to UK C&I buyers for meetings and incentives venues. Pan Pacific Hotels & Resorts has joined with the Kempinski, Rydges and Wyndham hotel chains to form the Global Hotel Alliance (GHA). Pan Pacific regional director of EMEA sales Andrew Harvey said: "We can use this to service UK clients who wish to consider a twin-centre programme; for example, our property in Thailand could be combined with one from the Rydges portfolio in Phuket. Buyers can be assured that their group will receive the same high level of service and facilities wherever they go." Harvey estimated that around 40 of the 235 properties in the alliance would be specifically suitable for MICE groups. He added that GHA marketing initiatives were in place, such as joint visits to agencies and a united presence at industry trade shows such as EIBTM. Staff training has begun at the four hotel groups and a website, www.globalhotelalliance.com, which will act as a gateway to the individual portfolios, has been launched.

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