Agencies Query ‘New’ Thrust Of ITMA Awards

The C&I industry’s main awards are increasingly moving away from the mainstream, some leading agencies have claimed. BI’s executive vice-president David Hackett, a founding member of the ITMA, has hit out at the higher number of production firms, advertising agencies and sponsorship agencies that picked up awards at this year’s ceremony, held last month. “I have no problem with these companies getting recognition for their work, but it shouldn’t be at the C&I industry’s main awards,” he said. “We are in danger of diluting ITMA membership so that it becomes meaningless.” Hackett maintained it was telling that major agencies Maritz and Skybridge were also absent from this year’s awards. Vice-president of Maritz Travel Europe Graham Frazer said he was disgruntled with the judging process. “The time pressure for judges is so intense that there is no proper consideration of how a campaign really benefited a business,” he claimed. ITMA executive director Charles Robinson responded by saying: “The industry is changing and the ITMA and its awards are changing with it. We have always welcomed entries from non-members, and look to reward excellence wherever it is.”

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