St Kitts Prepares First Campaign To Woo UK

By Sarah Wild A three-year marketing campaign to launch the Caribbean island of St Kitts as an incentive destination has been announced by St Kitts Tourism Authority. The initiative will target the UK corporate events market for the first time, and aims to achieve “significant growth in UK visitor numbers”. It will highlight developments that have made the island a viable option for UK incentive groups. Catalysts include last November’s launch of a direct weekly flight from London Gatwick, plus the unveiling of a 648-room Marriott property in February 2003. Other facilities include more than 700 new hotel rooms at four- and five-star hotels. The recent opening of a St Kitts branch of the Barbados-based DMC Sunlinc also provides the destination with a specialist local handler to co-ordinate incentive programmes. PR consultant Lynne Morris, who specialises in the C&I market, will be working with the UK office of St Kitts Tourism Authority to raise the profile of the island in the UK. “We hope to provide lots of exposure for St Kitts through PR initiatives, including fam trips,” says Morris. “It has real potential as an incentive destination.”

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

Case study: PPA Festival at Tobacco Dock

Case study: PPA Festival at Tobacco Dock

The Professional Publishers Association held an education festival in May 2018 with guest speakers including politicians and actors.

New director and event coordinator for Pure

New director and event coordinator for Pure

Agency promotes client services director and hires event coordinator to strengthen the team.

Loganair to take over cancelled Flybmi routes

Loganair to take over cancelled Flybmi routes

Glasgow-based company Loganair has stepped in start flying five of Flybmi's routes from next month.

How to increase your sustainability credentials

How to increase your sustainability credentials

Sustainability can be achieved with simple actions, says Elizabeth Thomas from the International Corporate Governance Network.

London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

LATEST JOBS