Skybridge Renamed To Align With Top Brand

Skybridge has rebranded following a restructure of its parent company Havas in a move that it claims will help the agency service conference and events clients more effectively. The agency will now be known as Euro RSCG Skybridge, and will become more closely aligned with sister agencies including Euro RSCG London, Euro RSCG KLP, EHS Brann, Euro RSCG Bounty and Euro RSCG Biss Lancaster. Chief executive officer Randle Stonier said the repositioning within the group could bring more events activity to the agency. “We have already had discussions with sister agencies that could lead to opportunities for joint activity,” he said. “We are able to access expertise from other agencies that will be of benefit to our existing clients.” Stonier joins the Euro RSCG principals board as part of the change. The body meets on a monthly basis to search for pos-sible synergies between agencies. The name change positions Euro RSCG Skybridge as one of the world’s top five marketing communication brands.

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