Dutch tourist body changes title and targets UK market

The Netherlands Board of Tourism has changed its official title to the Netherlands Board of Tourism and Conventions (NBTC). The new name is a result of the continuing partnership between the tourism board and the convention bureau, which merged over a year ago. MICE project manager at the NBTC Ananda Groag said: "Holland is a top destination for the UK conference market. As the NBTC we aim to become the best single source of information on Holland for UK planners." The Holland logo, an orange tulip, will be adopted by the NBTC and, with the corporate name, will provide a uniform identity for its overseas offices.

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